There are a number of reasons to mail business New Years cards instead of business holiday cards and the right choice will ultimately depend on timing as well as preference. Both types of cards, more or less, have the same end goal: thank your customers and employees for their business and efforts while starting a positive tone for the new year. Business new years cards give you the opportunity to show your customers how much you value their business and loyalty. It's also a great customer retention tool by tightening the customer-business relationship one personal message at a time.
As a small business owner or manager, one understands the value of building a steady customer retention strategy and business New Years cards play an important role in that high level strategy. But should you send business New Years Cards or business holiday cards? Here are three advantages to mailing business New Years cards over the latter.
- Timing. If December has snuck up on you and you're nowhere close to being ready to mail out your seasons greetings, business New Years Cards will be a great alternative. You're not as time-constrained when it comes to business New Years cards because you can still place them in the mail mid to late December without sweating whether or not the holiday rush at the post office will cause them to arrive too late. There's almost* no such thing as too late with business New Years cards. Even if you find yourself on January 2nd without having mailed your cards yet, you can still drop them in the mail to arrive before the end of January. It's acceptable to have your cards arrive pretty much any time in January so your time frame is definitely more relaxed.
- More inclusive. If your company is lucky to have a diverse group of customers and employees, your efforts to build long lasting business relationships rely on keeping everyone feeling a sense of connectedness and inclusion. If you mail Business Christmas cards, for example, you run the risk of excluding those that do not celebrate that holiday. However by mailing Business New Years cards, your messaging can remain general enough to help you achieve these goals.
- Getting the last word. If you choose to mail your business new years cards in January, the flow of holiday cards will have subsided significantly by that point. Your cards will then have less competition in your customers' mail boxes. You'll have more of their attention and you'll be the last company on your customers' minds.